With over 2 billion active users monthly, no wonder the Amazon platform has become the most strict retail platform among others. Given its stringent regulations to third party partners, Amazon undoubtedly deliver one of the most high quality service to customers, as well as business third party start-ups in the world of Ecommerce.
Selling on Amazon became both a privilege and a challenge. Amazon Sellers have an access to billions of site visitors who shop few times a month and they don’t have any problem at all in following Amazon’s policy and accordance. However, since Amazon’s rules are precise and strict, account holders can’t avoid to have an account suspended amazon timely – luckily, you’re free to restore your selling privileges at once by submitting an appeal. So cheer up! It’s not the end of the world yet.
Why does account suspended on Amazon?
You can’t solve an issue without identifying the problem in the first place, and there are several reasons that can escalate catastrophe in your Amazon selling business and result to account suspension. After you received a suspension notice or message sent by Amazon seller central or seller support team through their email address, you’ll get a detailed reason why the amazon account suspended.
Maintain high quality customer service level, that matches up with Amazon’s seller performance targets. To avoid suspension, never let your Order defect rate (negative feedback, A-Z Claims, chargebacks) past more than 1%, pre-fulfillment cancellation (number of order cancellations initiated by the seller before the shipment) rate should be less than 2.5%, and keep the late shipment rate (number of orders that are confirmed for shipment after the ship date divided by the total number of orders in that time period of interest) lesser than 4%. These are the metrics that you need to embody to hype up your selling performance.
Amazon Selling Policy Violations
Amazon is truly committed to extend the most safe and quality e-shopping experience for buyers and they would not hesitate to suspend a seller who dare to violate their Selling Policies and Seller Code of Conduct. To avoid this, practice and apply these bullets:
- Provide accurate information to Amazon and our customers at all times
- Act fairly and not misuse Amazon’s features or services
- Not attempt to damage or abuse another Seller, their listings or ratings
- Not attempt to influence customers’ ratings, feedback, and reviews
- Not send unsolicited or inappropriate communications
- Not contact customers except through Buyer-Seller Messaging
- Not attempt to circumvent the Amazon sales process
- Not operate more than one selling account on Amazon without a legitimate business need
Amazon Product Rules Violations
Selling restricted products will result seller accounts immediate suspension. Amazon is very thorough in product listing and they prioritize customer’s trust above all, so please make sure you check what products are restricted and never try to list such item – or else, you have an idea where you’re going next.
How to get the Amazon deactivated account back on track?
Reinstatement is the key. While performance targets, breach of sales policy or prohibited rules can be the reason why Amazon suspend your seller account, reinstatement heroes like appealassassins.com can surely do the working for you. Amazon gives the seller 17 days to submit an appeal, but it doesn’t guarantee a quick activation of your store. With detailed plans or Plan of Action from guiding experts and constant follow-ups, your selling business will surely be back on track.
The Successful Reply Letter
In order for you to regain Amazon’s trust after your account has been suspended and if you want to reinstate your business name on Amazon pedestal, you need to propose alternatives to resolve the root cause of the problem and provide a detailed plan of action, be it from inventory management, selling or fulfillment.
Identify the reason of the problem.
What went wrong? Was it your performance or product rule violations? Determine why your privileges got revoked and review your sales practices. Was it a customer dissatisfaction? (since happy post rates from customers really matter), Late shipment or product restrictions? From there, you’re able to cite case solutions which can let you draft your resolving Plan of Action.
Write your Action Plan
Show to Amazon what you did after you identified the source of the problem. Explain how you are keeping track your account and ensure the same circumstance will never to occur in the future. Aim to reactivate your account at all cost and provide all necessary data that can support causes to have it back.
Submit the Appeal
Always be specific, and never be defensive in general. Extend to Amazon your desire to continue selling in their platform and prove that you are truly committed to stay with them by providing new way that would improve your business nature.
Steps in making your account Inactive after Amazon Suspension / Deactivation
- Visit Amazon Home Page Website
- Open your account
- Click the “Reactive your listings link”
- Click the “active” button
- Click the “submit” button
Learn from your MISTAKES
Keeping your business afloat doesn’t entitle you to focus more on what you’re selling, rather than the quality service that Amazon marketplace builds through the years. If your account is suspended or deactivated, know that it was all means for customers and the services built by Amazon. There are better ways that could help your business be on the right selling track, avoid different complaints by keeping your log current. Check your Amazon data reports on a regular basis, ensure that you’re on a monitor with order shipping or listing descriptions. You may also choose to download Amazon seller app for up to date information and review Amazon’s product rules or policy overall, before listing items.
Amazon marketplace’s success comes from both buyer and seller, so they won’t keep your amazon suspended account last long if you’re following their ToS and convince them enough that your one credible seller they can’t lose. – Amazon permanently banned amazon deactivating accounts before, so ensure your whole business management system is in place plus avoid creating a new account.
Take your time to have everything aligned before appeal submission, and when your Amazon privileges account reinstated, commit to provide the best of your service and follow rule posts accordingly, today and in the future. Create an overall positive customer experience and grow your brand more. Always remember to keep the relationship moving, not just with customers but also with Amazon – you owe them a huge thanks anyway.